Want to send clients running? I didn't think so. But many of us are doing just that by the use of sucky slogans on our websites and in our marketing. It's time for all of us to 'tweak the speak' (update the wording!) on our websites and turn things around for the entire Virtual Assistant industry. If you want to attract the high-paying, high-quality clients who understand the value of an expert assistant you need to remove certain phrases from your lingo. Want to know what they are? I'm going to share my top 3 worst offenders and also tell you why the best clients get 'scared' when they see them. Ready?
Top 3 Phrases to Scare off Clients:
1. Phrase: "Virtual Assistants handle your mundane tasks so you can get on with your more important business"
Client Sees: "Virtual Assistants can only handle really simple stuff and don't help with important business tasks"
THE TRUTH: Virtual Assistants can help clients handle...
A couple of years ago I did a major 'geeky' thing by tripping over a stack of printer paper and badly stubbing my toe. Of course, I immediately hopped around on one foot muttering kid-friendly curse words for a minute...and then I carried on out the door for a jog.
Unfortunately, by the time I got to the track...I could barely walk. I had to remove my shoe and found my toe turning a pretty shade of purple. A few hours later I hobbled in to chat with the doctor and discovered I had, indeed, broken my toe. By the following morning, I had a full-on grotesque looking bruise that made me cringe to look at. In fact, it was getting kind of fun to watch the looks of horror on my friends and family's faces whenever I showed them my toe. Which gave me an idea...
When I sat down (with foot up and wrapped in ice pack) to write my weekly newsletter 'The Smart V.A.' I decided to include a link to my Facebook page with a picture of my broken...
If you're new to the world of Virtual Assistance you might be trying to determine an amazingly perfect name. This is no small task. The name of your business can stick with you for a loooong time - and can even determine your success or failure. Here are 5 things to consider:
1. Don't choose something too limiting. In other words - don't niche yourself out. You might think "Lisa the Social Media Expert" is a great name now - but will you still be focused on Social Media in five years? What about 10? Most VA's I know shift focus many times throughout their careers. What happens if social media loses its appeal to marketers? What happens when you discover all the big clients want help with something other than Social Media? I suggest keeping your business name more 'general' and open to new possibilities!
2. Careful with spelling and acronyms. "Happy Daze" might sound like a cute name in theory -...
In honor of last night's Academy Awards celebration, I've gathered together an 'Academy' of Virtual Assistants who I consider to be the cream of the crop. I've asked these "Oscar-Worthy" ladies to give their 'Best Supporting Advice" for new and aspiring Virtual Assistants. So without further adieu, let's allow these experts to strut-their-stuff on the red carpet and share their greatest tips. Ladies and gentlemen, I present you with:
"The best advice I was ever given came from my uncle who is a Business Professor at Boston University and a Business Consultant world wide. He said there were two parts to his advice. When I took this advice and applied it my business grew so fast it blew me away. He said, "The first thing you should always do when you make any money is to #1 put 25% towards marketing right off the top (after taxes of course). This will help your business start growing...
It's something you've been dreaming about: The BIG day that you can walk into your boss's office and do a song-and-dance routine to "Take this Job and Shove It" Quit your career as a cubicle-dweller and begin life as a home-based Virtual Assistant.
Of course, you worry. Will you be able to pay your bills? Where will the money come to pay for little Suzie's braces? How long will it take to fill your practice with clients? The truth is...if your family relies on a paycheck from you... you should worry and then come up with a solid plan to make sure you don't end up in a financial crisis while you are in the initial stages of building your business. Here are a few things to think about BEFORE you rap-a-tap-tap on your boss's door with resignation papers in hand.
Admit it...we probably all have that person in our lives. You know the one who constantly asks when you're going to "Get a Job" (ummmmm I have a job?) or the one who calls or drops by in the middle of the day and can't understand that you're actually working and too busy for a chat? Have you got that gal pal, parent, buddy, sibling, hubby, or kid who just doesn't 'get' your Virtual Assistance Business? When those closest to us aren't supportive of our career choice, it can feel like they have no faith in our abilities or that they don't-give-a-crap about our big dreams!
So what's a Brainy Gal to do when it comes to getting friends and family on board with your biz?
Those are some pretty big words: You are not a Virtual Assistant.
You’re probably wondering what-the-heck I mean by that (or how much wine I have been drinking). If you are NOT a Virtual Assistant...than what are you?
You're a marketing company.
Let me explain: When you own a business…ANY type of business…you must consider yourself to be in Marketing. That’s really the bottom line. You might be the best dang Health Coach or Financial Advisor or Daycare Provider or Virtual Assistant in the entire universe – but if people don’t know about you, then you will still have ZERO clients. And how do people get to know about you? Through Marketing.
Over the past few years, I have received hundreds of emails and questions from women wanting to...
I cannot even begin to tell you how often I’m asked the question:
I have lots of answers to that question, but today I’m going to share just one that is simple and fun and worked wonders building my own Virtual Assistance Practice: Public Speaking.
WAIT! I KNOW YOU JUST THOUGHT “Hellllllll NO! Public Speaking is NOT for me!” But don’t stop reading yet…
Public speaking is a fantastic marketing tool to add to your arsenal. And anyone can do it – seriously – even you ‘n me!
Here’s how I used Speaking Gigs to help me find clients for my business:
The first step is to create a talk that your ideal client wants to listen to. Want to work with Health and Wellness coaches? Real Estate Professionals? Online Business Owners? ...
That’s my answer – plain and simple. Are you wondering why? Because it will make your business better.
I know an awful lot of V.A.s will be doubtful. Perhaps you feel it’s too early in the game for you to need a coach. Perhaps you think hiring a coach is too pricey. Or maybe you already have a wildly successful V.A. biz and don’t need anyone else’s help, thank-you-very-much!
Well – I’m stickin’ to my guns on this one…you still need a coach.
If you really think about it, a good coach is essential if you want to be become and expert at…well…ANYTHING.
If you are a business owner, especially in the early stages, you are going to have to wear many hats:
A Virtual Assistant is a CEO but also the Bookkeeper, the Marketing Department, the Admin, the Sales Team, and yes, even the Cleaning Staff.
Given that there are so many roles to play, It’s certain that there are at least one or two tasks that you aren’t particularly good at – or don’t particularly enjoy. For me, it’s sales calls.
When I started my Virtual Assistance practice I DREADED doing client consultations. It wasn’t because I doubted my skills as a V.A. (I know I’m good) – it was mostly because I am shy and insecure…and selling myself to clients over the phone was something I had never done before. I loathe having to answer certain ridiculous interview-style questions on the spot! So the inner critic who lives in...