Summer is in full swing and it's always an 'interesting' time of year for Virtual Assistants. As business owners, clients, and prospects head off for summer vacays, things tend to move a lot slower in the world of online business.
So what does that mean for Virtual Assistants? On the one hand, we may be able to take a sweet, well-deserved break. Virtual Assistance can be demanding and we definitely need some sun, relaxation (and a few Margaritas) to recharge for the busy season ahead.
It can ALSO mean, we get busier as our clients off-load some of their business tasks to us while THEY soak up some sun and have some summer fun. You may be wanting to grab some of that extra work to supplement your income. If so, why not shoot a quick email to your current clients and let them know how you can help them out?
I've been coaching and mentoring Virtual Assistants for many years now and STILL one of the biggest challenges a lot of V.A.s face is not being able to find enough...or ANY clients. This week I want to share WHY I think that is. And I'm going to serve it up truthfully (and maybe sound a little harsh):
Sorry...I'm just telling it as I see it. We all know that literally anyone can wake up one day and start calling themselves a V.A. But what skills do they really have that clients are actually looking for? I cringe a little every time I see a V.A. promoting things like "Email Management" or "Internet Research". It's not that these skills aren't needed...I've done them all. But the problem is...these skills are not HIGH DEMAND. Why? Because they are easy to learn...and almost anyone can do them.
Let's be honest...my 10-year old can do Internet Research like a badass. At the risk of sounding like a harsh bitch, you...
Let's be clear: You don't HAVE TO do anything. But when it comes to writing a blog for your Virtual Assistance biz? Here's why you may want to consider it:
Quite often during my private coaching sessions with Virtual Assistants, I get asked:
"Do I have to write a blog??? Even if I reeeaaalllly hate blogging?"
I gotta be honest with you, there are many ways in which having a blog can help Virtual Assistants ramp up their businesses:
Looking for more clients for your Virtual Assistant Business? Consider using Pinterest -it's not just fun for saving recipes, hairstyles and decorating inspo...it's also a fantastic tool you can use to attract potential clients to work with you!
Keep in mind that if you practice and get really great at using Pinterest for your own business marketing - you can offer Pinterest marketing as one of the services that you offer to clients too!
Here are my top 5 tips for using Pinterest to attract clients to your Virtual Assistant Business:
I've been coaching Virtual Assistants for 9+ years, and one of the questions I get asked A LOT is:
"Who should I get to build my website?"
My answer is simple: YOU should TOTALLY build your website yourself.
I know...I know. The thought of building a website terrifies some people with thoughts of crazy, complex custom coding nightmares. But hear me out: It's actually pretty easy to build a simple website these days.
There are some nifty drag-and-drop website builders out there that allow almost anyone to create a simple website in less than a day. Better still? Most of them are fairly inexpensive! You don't need to know HTML or Custom CSS coding and you can have a pretty snazzy custom-designed website working for your business in no time. A website that matches your brand and your own special personality.
"But I heard drag-and-drop builders don't let you customize much and suck for SEO?"
The truth is, you can...
If you've had any amount of success as a Virtual Assistant then you've probably noticed something interesting: Lots of people want to know how you did it.
I get multiple requests per week from men and women who are 'Looking to Start a Virtual Assistance Business" I'm asked to answer a few email questions or hop on the phone so they can pick my brain and give advice to them for free. (It's to be expected, of course, who wouldn't want to earn good money working from home on their own terms?)
But here's the kicker: Your KNOWLEDGE is valuable. The things you've learned and experienced took you TIME and MONEY to figure out...and you should never give that knowledge away for free.
Hear me loud and clear: If you are going to hop on the phone to answer someone's questions about how to become a Virtual Assistant...you can charge money for that service. It's called 'Consulting' and professionals should expect to be charged for a good consultant's...